Merlin – Oskfel Software

A cloud-based enterprise platform designed to run your Direct Selling Business.

Using efficient, automated workflows and processes and a wide range of tools, our goals are to maximise your sales and reduce your operating costs.
Merlin is a cloud-based direct-selling software platform designed to provide specialized tools to manage distributed sales teams and optimize operations. It was purpose-built to address needs unique to the direct selling industry that general CRM or ERP systems cannot deliver.

0.0 Dashboard

Merlin provides interactive, role-based dashboards that deliver real-time visibility into the direct selling metrics you need most.
Configurable widgets track sales, earnings, demos, achievements, and other KPIs on highly customizable tabs.
Admins gain global insights while representatives see data specific to their local performance.
Drag-and-drop dashboard building allows you to tailor displayed analytics to each user’s needs. Instant data access means informed decisions can be made faster.
With Merlin’s flexible dashboards displaying actionable insights, direct selling teams always have their finger on the pulse of business operations.

01. Messaging / Inbox

Merlin empowers direct sellers with sophisticated tools to streamline communication and task management.
Consolidated messaging and an integrated diary enable collaboration across distributed teams.
Configurable push notifications and chat options including AI-powered chatbots ensure critical data reaches representatives and admins in real time.
For workflow efficiency, Merlin provides task management with customizable inbox views, reminders, and assignment notifications. Process automation is also simplified through Merlin's intuitive interface for managing sweeps, handling exceptions, and creating tailored rules.
With these enterprise-grade features for messaging, notifications, and automation tailored to direct sellers' specialized needs, Merlin drives higher productivity. Teams gain the information and tools they need to work efficiently under one integrated platform.

02. Sales

Merlin delivers enterprise-class sales tools built for the unique needs of direct sellers.
Its flexible configuration engine supports omnichannel order management and tailored sales workflows to align with your business processes.
Consultants can build their brand through SEO-optimized personalized webstores with custom domains, content, product catalogs, and designs. Powerful CRM improves relationships and productivity with customer profiles, unlimited purchase history, automated tasks and reminders, sponsorship capabilities, and segmentation options.
For high-touch selling, Merlin simplifies party planning with specialized portals for online bookings, hostess rewards tracking, and online demo creation.
Order management is streamlined with configurable approval chains, partial order refunds, and tools to simplify processing.
For customers, self-service options include referral management and an integrated signup process.
With these specialized sales features and in-depth capabilities purpose-built for direct sellers, Merlin delivers sophisticated, enterprise-grade solutions to optimize productivity and revenue across all sales channels.

03. Marketing

Merlin delivers enterprise-level marketing tools tailored to the unique needs of direct sellers.
Start by leveraging viral marketing through referral coupon codes, customer signup offers, and upline partner promotions to rapidly expand reach. Conduct targeted campaigns with flexible loyalty programs for customers and representatives, member segmentation, and points-based incentives that drive retention.
Tactically market products with fine-tuned promotions using custom tags, product grouping, dynamic discount codes, and perfectly timed add-ons. Expand organic discovery through SEO-optimized webstores with integrated CMS for menus, pages, and blogs along with Google Analytics. Activate social media marketing simply through pixel tracking and built-in integrations.
Event and behaviour triggers facilitate the creation of fully automated campaigns across email, social, SMS, and other channels through integration with mail and workflow systems. Professionally-designed templates allow brand consistency across communications. Cloud-based media libraries centralize image and video assets for marketing use across platforms.
With Merlin's extensive marketing features purpose-built for direct sellers, execute on professional-grade campaigns, automations, and promotions tailored to your distributed teams and products for maximum effectiveness.

04. Field Management

Merlin provides enterprise tools tailored to managing distributed field teams.
Set up branded competitions, representative challenges, and recognition programs with real-time progress tracking to motivate your sales force.
Sophisticated representative management capabilities align sales types, rules, and CRM data for field optimization.
Automate representative onboarding, training, and offboarding through integrated program management modules linked across platforms. Enable teams to self-manage goals with quantifiable tracking, notifications, and graphical representation of progress. Create customized achievement programs with flexible rule engines to incentivize performance.
Gamify growth through role-based badges, challenges, and leaderboards.
Boost product expertise through integrated eLearning courses tied to your sales workflows.
Give representatives on-demand access to marketing assets and critical information via the centralized resource centre.
With these specialized features purpose-built for direct sellers, Merlin delivers sophisticated field management automation to align representative activities with organizational objectives, improve capability, motivation, productivity, and ultimately sales growth.

05. Profit Plan Management

Merlin delivers enterprise-grade logistics tools tailored to direct sellers' needs. Robust inventory control provides real-time tracking of stock levels and automated adjustments.
Built-in stocktaking, forecasting, and low quantity alerts optimize order fulfillment and purchasing. Dynamic bundled, kit and combo product creation based on business rules streamlines catalog management.
Custom price codes, modeling complex discounts and costs, and e-commerce data preparation ensures omnichannel price consistency. Shipping and delivery management is optimized through region-specific configurations, packaging options, automated label generation, and consolidated shipments.
Tight carrier integration enables label printing, tracking, and manifesting across providers. Warehouse operations are enhanced through multi-lingual document workflows and barcode scanning for assembly, picking and inventory.
With these tailored inventory and logistics features, Merlin powers end-to-end supply chain automation for direct selling, reducing overhead and ensuring optimal order fulfillment.

06. Inventory & Warehouse

Merlin delivers enterprise-level marketing tools tailored to the unique needs of direct sellers.
Start by leveraging viral marketing through referral coupon codes, customer signup offers, and upline partner promotions to rapidly expand reach. Conduct targeted campaigns with flexible loyalty programs for customers and representatives, member segmentation, and points-based incentives that drive retention.
Tactically market products withfine-tuned promotions using custom tags, product grouping, dynamic discount codes, and perfectly timed add-ons. Expand organic discovery through SEO-optimized webstores with integrated CMS for menus, pages, and blogs along with Google Analytics. Activate social media marketing simply through pixel tracking and built-in integrations.
Event and behavior triggers facilitate the creation of fully automated campaigns across email, social, SMS, and other channels through integration with mail and workflow systems. Professionally-designed templates allow brand consistency across communications. Cloud-based media libraries centralize image and video assets for marketing use across platforms.
With Merlin's extensive marketing features purpose-built for direct sellers, execute on professional-grade campaigns, automations, and promotions tailored to your distributed teams and products for maximum effectiveness.

07. Finance

Merlin provides enterprise-level financial tools to optimize operations. Configure digital eWallets to automate payouts through balance transfers and batched bonus processing.
Tight payment gateway integrations enable optimized billing while streamlining compliance. Representative portal provides earnings reports, commission statements, and payout analysis.
Regionalized tax engine supports customized product, customer, and representative tax rules. Accounts payable workflows handle purchase orders and invoicing while ensuring accuracy.
Seamless accounting integration through automated journal entries, ledger posting, and data exporting reduces overhead. End-to-end financial tracking with audit trailing provides transparency.
With these advanced financial features purpose-built for global direct sellers, Merlin empowers teams with automated billing, compensation, and accounting tools to enhance cash flow, minimize errors, and drive profitability.

08. Reporting / Analytics

Merlin empowers direct sellers with real-time business insights. The robust reporting engine delivers standard grids and reports for all critical direct selling data.
Saved views optimize individual productivity while organization-wide defaults provide consistency. Ad-hoc custom reporting allows on-the-fly insights. Underlying analytics crunch representative, customer, order, and inventory data on-demand. Configurable dashboards feature AI-powered widgets tracking KPIs at a glance.
Omnichannel attribution provides campaign effectiveness insights. Advanced integration with BI tools is also supported.
With these tailored analytics and reporting tools built for direct sellers, Merlin transforms data into actionable insights so you can optimize decision-making, strategy, and performance across the business. Teams gain visibility to operate smarter and faster.